Connected by nature: What unites Americans

A new WWF survey explores how deeply Americans value nature in their daily lives—shaping health, happiness, and cultural identity—and worry it’s at risk.WWF’s Connected by Nature report explores how deeply Americans value and connect with nature in their daily lives. Conducted by GlobeScan on behalf of WWF, the report finds that people in the US strongly believe that nature plays a vital role in their lives—shaping health, happiness, and cultural identity—and that nature urgently needs protection.